Before Doordash, there was Deliverista.

The year is 2014. By then, Brazil didn’t have any multipoint delivery service like Doordash. In fact, Doordash was starting its service in the US and we were still surfing the first tsunamis of service apps. Hoping to solve this problem, I teamed up with a bunch of friends to create Deliverista, a special shopping app that concentrated a range of product categories in a single delivery. Deliverista was our attempt to make this habit friendly and easy for Brazilian consumers by having and app with intuitive navigation and appealing visuals.

Unfortunately, our startup struggled to secure funding and lost momentum. However, the experience of building a business with limited resources and designing an app and a brand from the ground up was truly invaluable. Happy to say that some of the team went on to become VPs at other successful startups. As the saying goes, fail harder.