Skateboarding has always been seen as a man's sport. To change that, we got a little help from a real fairy: Rayssa Leal, the Fadinha, an olympic champion who was once a seven-year-old girl going viral for doing a heelflip dressed as a fairy. Graffiti was combined with animation to create a magical universe in the style of classic fairy tale films, while the original soundtrack from Cinderella was mixed with gritty skateboarding sound effects. The film became a worldwide hit, with several news outlets and journalists sharing it organically, and Fast Company calling it “impeccably timed” with her medal at the Tokyo Olympics.
Nike, New Fairies — Role: Creative Direction
And they lived happily ever after. She and her Sk8.
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Designers & Art Directors — Cacá Barabás & Renan Molin
Copywriter — André Pallu
Creative Directors — Fabiano Higashi & Mariana Borga
ECDs — Eduardo Lima & Renato Simões
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1940s meets 2020s.
Animated just like Disney did 80 years ago: frame by frame.

Magic Music Box. A gift for Rayssa herself.
