Brazil's most famous soda is actually made from an exotic fruit cultivated only in the unique climatic conditions of the Amazon: guaraná. Every year, hundreds of hands come together for its harvest — a tradition inherited from the Sateré-Maué tribe that dates back centuries and has been carefully preserved by Antarctica for over a hundred years. To honor this legacy, we decided to immortalize it in a book. The Book of Wara’ná—the fruit’s indigenous name—was entirely handcrafted, just as the Sateré-Maué tribe has always harvested it.
Guaraná Antarctica: The Book of Wara’ná — Role: Concept, Lead Design & Art Direction
A book made by the hands that harvest Guaraná.
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Designers & Art Directors — Fabiano Higashi & Pedro Gabbay
Copywriter — André Brandão
Creative Directors —Pedro Prado, Rodrigo Castellari & Theo Rocha
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