A surreal journey to Mexico and the world of Lotería.

While suffering from a creative block, young musician Iván Cornejo travels to Mexico, when he is suddenly transported to a different dimension where traditional Lotería characters come to life and help him unlock his next hit song. This 13–minute short film — all shot on the iPhone 15 Pro — was accompanied by a massive digital and physical campaign, integrations with the Apple ecosystem, Apple Music and Apple TV — and became Apple’s most successful iniatiative in the US and Mexico. The song Intercambio Injusto, launched by the film, helped put Iván’s album on the Top #1 of Billboard.