Uber: great ordinary events — Role: Creative Direction

What an amazing day to visit the notary’s office.

2021. After a year and a half of pandemic, lockdown started to loosen up. What we would take away from this year? As our lifes slowly came back to normal, we chose to honor the beauty of those ordinary moments we’ve been deprived of. With a bunch of TV films and souvenirs, we celebrated the everyday experiences that were now possible thanks to your Uber ride.

    • Designers & Art Directors — Luisa Gabaldi & Gustavo Henrique

    • Copywriters — Arlindo Christiam, Matheus Sanches (Souvenirs) & Daniel Neme (TV Spot)

    • Creative Directors — Fabiano Higashi & Mariana Borga

    • ECDs — Eduardo Lima & Renato Simões

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    Scroll down for full credits.

I went to get a haircut

I took my phone for repair

I went to buy a new shower

I paid my ophtamologist a visit

I went to exchange my shoes

I bought a cactus

I went to pick up a chair at the office. I arrived late, and only the worst ones were left.

Great ordinary TV Spots.

I went grocery shopping

I paid my ophtamologist a visit

I went to return a wrong order

I went to the notary’s office

  1. Teeth cleaning. I did!

  2. I took my clothes to the tailor

  3. I took my pet to the petshop

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